Betfair announces new casino affiliate team

19 January 2010

(PRESS RELEASE) -- Betfair are pleased to announce the launch of their brand new Casino Affiliate Team. To coincide with the launch of Betfair's new Playtech casino software we have put a new team in place to make sure affiliates have all the support they need to maximise their revenue.

Meet the team

Igor Samardziski – Global Games Affiliate Manager

Igor's spent most of his 5 years of industry experience working direct customer acquisition and retention marketing. He started his affiliate marketing experience leading Betsson's Affiliate Lounge, before moving over to Betfair Casino Marketing team and finally, Casino Affiliates. As one of the 'original 3', running day operations of the Casino, he's able to actively support Betfair affiliates and their player's needs in all areas of the Casino. Igor is our affiliate manager for Betfair Casino, Arcade and Exchange Games products.


Chris Brown - Casino Affiliate Manager

Chris has 5 years experience in affiliate marketing working for both an affiliate network and media agency. Having managed a wide variety of affiliate programs including Sky, Maplin and The AA, Chirs brings his knowledge of affiliate marketing to the gaming sector. With previous experience in managing gaming clients such as William Hill and Betfair themselves he will be on hand to help affiliates make the most from their sites.

A keen footballer he once beat Alan Shearer in a shoot out competition, leading to the audacious claim he is actually "better than Shearer"!


Stef Oates - Casino Affiliate Exec

After graduating in 2009 with a 2:1 in marketing Stef had been working on SEO projects for Betfair. This mainly focused on providing content to sporting blogs with links back to the betting.betfair site in order to improve both the blogs and Betfair's presence on search engines. Prior to finishing her degree Stef had worked on the affiliate programme for, an innovative weekly fantasy football site, setting her in good stead to become part of the Betfair Casino affiliate team.

Having had a passion for all things internet and marketing related for many years now, working on affiliate schemes was natural progression for her; although on a slightly different track from her childhood dream of becoming a pathologist! Contact:

Alex Corcoran - Casino Affiliate Exec

Alex comes from a sales & marketing background originally, after 2 years in recruitment Alex decided it was time for a change and was keen to get involved in the online world. After helping numerous clients find the best employees for important roles Alex is focused on making sure affiliates have the best tools to make Betfair a successful, profitable program for all our Affiliates.

Alex has an avid interest in sport and a healthy passion for the betting industry, enjoying the occasional punt on her favourite team. Alex is keen to link her skills gained in assessing a client's needs and finding the right solution successfully with her hobby and knowledge of the gambling world to provide a first class service supporting Betfair's new Playtech Casino range, achieving maximum profit and success for all affiliates!


Ben Lee - Casino Affiliate Exec

Bens experience hails from the world of sales and client relationship management. Having worked in mortgages for 7 years Ben has decide to change tack and move into the exciting world of affiliate management. Bens is focused and driven to ensure the Betfair affiliate relationship is a healthy and profitable one.

Ben's top tip from working in mortgages is not to gamble your house on red or black, wise words, I'm sure you will agree. Ben will be on hand to help affiliates earn enough commissions to hopefully pay off their mortgage or buy themselves that holiday home they have always wanted.


Laura Bent – Casino Affiliate Exec

After gaining a 2:1 degree in International Business Laura moved into the world of credit control; working with businesses to ensure they are able to pay their bills.

Laura's interest for e-commerce and marketing at university has never left her. This passion spurred her to move into online marketing, as well as working towards an Open University qualification in Web Application Development. Now rather than chasing customers for money she will be focused on helping affiliates make money through the Betfair Casino affiliate program.

A keen singer Laura is sure to hit the right notes and have everybody singing from the same hymn sheet.

Related Links
Betfair Site Details
Betfair Partnerships Affiliate Program Information

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