Fast Track introduces only CRM tool for iGaming

21 December 2018

(PRESS RELEASE) -- Fast Track, winner of the EGR White Label Partner of the Year 2017, is now making a core piece of their platform available to the market. This is the latest effort to further simplify the online casino business from the team known for building leading customer experiences for online casinos such as Metal Casino, Ikibu, Casino Calzone, instaCasino and Joreels Casino.

Fast Track (FT) promises the industry a new way of working; enabling organizations to deliver exceptional customer experiences in a more efficient and automated way.

“We have been approached by a large number of operators, asking us how we managed to achieve such high conversion and retention rates across our partners. FT CRM is one of the core enablers — with so much interest it is a delight to make the platform available to the industry,” says Simon Lidzén, Co-founder and CEO of Fast Track.

FT CRM is built entirely on real-time data, and eliminates the traditional, manual, ad hoc campaign process – dragging lists and uploading in multiple systems to run a single campaign. FT CRM coordinates all aspects of communication and rewards and, most importantly, is a tool fit for iGaming operations workflows.

“It was clear to me from Day 1, in order to deliver an exceptional customer experience, we first needed to fix the fundamental problems in how CRM is managed — manual ad hoc processes and moving lists between different systems are not scalable. Additionally, we needed a tool which fits our work process,” Simon continues.

The vast majority of CRM tools available today are built for a different purpose and industry. FT CRM is the only CRM tool built specifically for the iGaming sector.

“We built this tool for our partners in lack of other options, it is completely designed for the iGaming work process and solves real problems in day-to-day operations,” Simon adds.

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